Tuesday, November 01, 2005

Sofia Coppola Blanc-de-Blancs Sparkling Wine

Whether you consider her a precocious auteur or an overrated critic's darling, the Niebaum-Coppola Winery hopes that one day you'll think of Sofia Coppola as a delightful 187ml recycle-friendly can of Blanc de Blancs sparkling wine, best enjoyed through a straw.

You'll notice that said straw is conveniently included - tastefully - with the beverage. Niebaum-Coppola president Erle Martin says this exciting product is aimed at "the Sex In The City crowd.... A 20-something, predominantly female, sophisticated, urban market, rather than the established wine consumer. The idea is to take some of the intimidation out of wine.”


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