Monday, September 26, 2005

Olsens Groom Sprouse Twins For Further Degradation Of American Youth Culture

Teen People reports:
Having spent the past decade conquering the girl market, twin moguls Mary-Kate and Ashley Olsen now have their sights set on an entirely new retail target: boys.

"My sister and I started the whole 'tween empire," Ashley, 19, tells the Wall Street Journal. "I definitely see the potential for boys to do that sort of thing."

To that end, the newspaper reports, the Olsens's Dualstar Entertainment Group has signed 13-year-old blond twins Cole and Dylan Sprouse as the combined face for a new line of DVDs, CDs, sporting goods and clothing -- as well as videogames and cellular downloads.

The Sprouses' resume includes stints on Friends and roles in the Adam Sandler comedy Big Daddy. Calling them "boy boys in every sense of the term," their manager, Josh Werkman, tells the Journal: "They love to rollerblade, they like to surf, skate and are into videogames. ... They love animals."

No retailer has signed on to the new line, which is aiming to launch in 2006, but the Journal said Wal-Mart is one of the considerations.
It would appear that Terror Has A New Face.
Or two, I guess. Whatever.


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